Leader Bikes will be the official bike sponsor of Red Bull Ride + Style 2013 on Saturday, May 4th. Two of Leader’s sponsored athletes have qualified to compete in the closed event.
“It’s a prestigious thing to compete in Red Bull Ride + Style,” explained Matt Lingo, Director of Marketing for Leader Bikes. “Our riders Addison Zawada and Joshua Boothby were both invited automatically because they took 1st place in the race and trick competitions last year. We’re stoked to see them defend their titles.”
Now in its third year, Red Bull Ride + Style combines urban contemporary art with fixed-gear racing and freestyle riding. The spectator-friendly festival takes place in San Francisco’s Justin Herman Plaza. Top fixed-gear racers and trick riders must qualify or receive an invitation to participate.
Traditionally reserved for the velodrome race track, but made popular on city streets by bike messengers, fixed gear bikes are single-speed bicycles that forego a freewheel and instead use a lock ring. This allows the rider to control the speed of the bike without the use of brakes.
“Red Bull Ride + Style has earned its place as the most important event of the year in fixed gear,” said Leader founder Sal Lombroso. “As one of the leading companies in the fixed-gear phenomenon, we couldn’t be happier to be its official bike sponsor.”
Check out this video Woof made of his new KAGERO being built from start to finish. Woof designed the head tube logo for the 2013 KAGERO, and we are genuinely thankful for all his hard work.
Team rider Alonso Tal and his 735 for CBNC.
adidas did a nice piece on the The Chain Gang Kids of Auckland, New Zealand and features Hagan Hill reppin’ a Kagero.
HAME from Angus Sung on Vimeo.
“HAME, Scottish slang for home, sees Dave Hall featuring in his second web edit, this time joined by his friend, James Wright. This two part video sees them riding from Glasgow, Scotland and set out to tackle Crow Road. A notorious climb that starts in Lennoxtown and twists it’s way 7 miles towards Gonachan Cottage. As this would be the last time I’d be working with Dave on UK soil for at least 18 months, I felt that it was only right to add in a little extra at the end of the originally planned video.”
Michael Chacon was recently in San Diego visiting Leader HQ and took a spin on the streets with teammate Nick Ramirez.
Sponsored Rider, Nick Ramirez doing his thing in San Diego. Nick does logistics for Leader Bike as well and as you can see, the dude DELIVERS!
Michael Chacon and Nick Ramirez getting ill in this new quickie edit. Nick stays quiet in the FGFS blog/edit world but as you can see he is on top of his game. Dude rips. Feeling that Heavy Pedal shirt!
Luke Binder on his Leader Kagero
Devin Tolman for Leader Bikes
Dave Hall for Leader Bikes
Gypsy for Leader Bikes x PC
Faz Adhili for Leader Bikes x PC
Rudy Melo for Leader Bikes